Backfill. We mention it a lot, but haven’t really explored it in detail. As you’ll recall, if you are running light on job listings, you can set your board up to populate with “backfill” jobs from Simply Hired’s database. You choose the search terms, and with five million listings to choose from, it’s a pretty sure bet you’ll find plenty that work for your site and your audience.
So, if sales are slumping, there’s no need to get that Glengarry Glen Ross feeling. Backfill listings appear as needed, making you look as busy as ever. Even if you’re selling job listings by the truckload, you can still use backfill to create even more relevant content for your users, and who doesn’t want that? What’s more, you still receive per-click revenue when your users click on our backfill jobs.
here’s how to make backfill work for you:
When you log into your Job-a-Matic account you simply select “configuration” and then “backfill” from the dashboard. Choose either “always show backfill” or “show backfill when 0 result” depending on your needs.
Below that you’ll see the fields for search terms. You can make this part as simple or as complicated as you want. Let’s say you put “Simply Hired” in the “with all the words” field. We’ll backfill your job board with listings that contain the word “simply” and the word “hired.” Which could generate a pretty wide variety of listings, and let’s say you actually want to show job openings at Simply Hired. Throw some quotes around “simply hired” or put it in the “with the exact phrase” field. Or put “Simply Hired” into the “within company name” field and you’ll get to us that way too. (See, this is actually pretty self-explanatory!). You can search for listings within a specific company (toss “McDonald’s” into the “within company name” search) or a specific profession (put “personal assistant” into the “within title” field and behold the wealth of Gal Friday opportunities that await you!). You can also exclude terms, so if you want your users to see veterinarian jobs but not large animal vet jobs, tell it to the “exclude” field.
You can apply the search terms in any combination, and you can return to the dashboard and change the terms at any time.
Oh, and we can make your backfill listings location-based as well. Currently you just need to email us to make this happen – but soon you’ll be able to do it yourself, so stay tuned.