Your Job-A-Matic job board is driving traffic to your site, making you some dough, and showing you to be a dialed-in, community-minded, entrepreneurial wunderkind. But if you’re still getting the feeling that it could do even more, make sure you are blogging about your jobs! By being your own PR team, you can:
- Encourage even more users to check out your posted jobs
- Showcase your job listings like Ruby Inside does with their ruby jobs
- Toot your own horn. One of the big advantages of niche job boards is your personal attention and connection to the jobs you’re posting. Posting success stories and validating remarks from your users makes you look totally indispensable. (Eric Peterson does a great job promoting his web analytics jobs.)
A weekly post is generally enough to keep your blog looking fresh, and you don’t have to write the Great American Novel every week or do tons of in-depth interviews to add value to your board. Simply using your blog as a forum to highlight and advertise interesting job listings and show off any positive feedback that comes your way can really help your users see you as a valuable resource.
The next thing you know, other bloggers in your sphere of interest will be talking about your board too, and voila – you become even more of a presence. It’s the Circle of Life. Happy blogging.
We like you. 
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