Setting up Contextual Widgets

Over the past few months, we’ve had a number of announcements regarding job search widgets, including customizable widgets and international widgets. You may be wondering what the big deal is. In fact, job widgets can be a great way to boost your revenue, as well as provide very targeted and relevant job content to your site visitors.

To set up contextual widgets, first sign into your Job-a-matic® account (if you do not sign in before visiting the Widget Gallery, you will not get paid for sponsored jobs clicks). Navigate to the Promote tab and the Widget Gallery will appear. There are two types of widgets to choose from: the new customizable widget and pre-skinned widgets. Choose which widget you would like to display on your site. You can adjust the job content of either to match the pages of your site.

Choose the number of jobs that you wish to appear in the widget (max 20) and select whether you would like jobs posted to your Job-a-matic board above backfill jobs (recommended), or if you only want to display jobs from your board.

For customizable widgets: Enter the header for your widget (Ex: Product Marketing Jobs)

The Keywords and Location are where you can adjust the job listings that appear so that they match the content of your page.
 
Keyword Options:

1. Backfill: This means that the Keywords / Location will match your backfill settings. If you click the edit button and change your backfill settings, it will also change the backfill jobs of your Job-a-matic board.
2. Custom search: Here you can set this particular widget to search for particular jobs, differing from your board’s backfill. For example, if the widget will be alongside an article about healthcare, you can set your custom keywords to search for nurse jobs, physician jobs, physical therapist jobs, etc.

Location Options:

1. Backfill: This will set the location of the jobs displayed in the widget to your backfill location. Clicking the Edit button and changing the backfill will also change the backfill of your job board.
2. Based on user IP: Great for widgets that are placed along content that does not mention a specific location. This option matches the job content to the location of the user viewing the page, using information from their IP address.
3. Custom location: You can set the widget to show jobs from a specific location, and can be set to match the content of the page you place it on (Ex: San Francisco jobs). This will not change the backfill from your Job-a-matic board.

 Finally you can adjust the width, inclusion of an “All Jobs” link, “Post a Job” link or search box and (in the case of customizable widgets) the colors and appearance of the widget.

To place the widget on your site, copy and paste the customized HTML code provided below into your page.

Not sure how your content relates to job search? Just look for keywords within the content of the page. Possible content for widgets include:

• Company names
• Locations
• Skills or experience
• Job titles
• Industries (healthcare, finance)

Relevant job content displayed throughout your site is seen as valuable information rather than spam, making your users more likely to click on links to those jobs. Not only can contextual job widgets increase the user experience on your site, but they also promote your job board and increase your revenue.

Comments

[Alex]

Hello word!!!

[Pete]

I would like to be able to qualify the job board listings like I do the customizable job listing widget. In other words, rather than specifying keywords when I set up the backfill on my job board, specify the keywords in the URL to my job board site. That way, I can narrow the listings based on the criteria I set for the widget (at run-time) - and when they pick "see all listings" from the widget, the initial set of jobs is consistent.

Is that possible?

[Simply Hired]

Hi Pete,

We do not have an easy way for you to edit it at this time but will take this into consideration for future product updates.

One option if the jobs from your default backfill is very different from the customizable widget, is to eliminate the 'See All Jobs' link. Following the widget you could put a link with something like, "Want to see more similar jobs? Click here." This would then link to the job channel with a specific query to match the story (like nursing) such as http://yournamehere.jobamatic.com/a/jobs/find-jobs/q-nurse. However, we recommend that you always keep the 'See All Jobs' link unless the content is very different than your normal job board backfill.